Adstra

Senior Digital Analyst - Search, Strategic Services

Job Locations US
ID
2025-1496
# of Openings
1
Category
Client Services

Overview

Are you looking for an opportunity to join a high growth team?   

 

Belardi Wong is a data-driven, integrated marketing and creative solutions firm, relentlessly focused on driving revenue, profit and customer growth for more than 300 leading DTC brands and retailers across the country. At Belardi Wong, our goal is to provide thought leadership and to inspire confidence with our clients throughout all levels of the team organization.

 

As a part of our Digital Strategy team, work with industry leading omni-channel retailers, DTC brands and multi-locations retailers in analyzing, reporting, and strategically supporting their digital marketing efforts, focusing on paid search in Google and Bing. Provide insights to bolster our strategic consulting through data analysis, client reporting, and making recommendations for best practice paid search program implementation and optimization.

 

The Senior Digital Analyst will also support Belardi Wong’s growing digital media execution offering by executing paid search programs across clients, participating in weekly meetings with clients, and reporting on and optimizing performance to ensure that marketing initiatives meet or exceed client expectations. The Sr. Analyst will be responsible for leading accounts, with a focus on delivering exceptional service and overall business performance. Areas of experience must include digital marketing, e-commerce strategy, Google Ads (e.g., text ads, PMX), Bing, and analytics. Interact regularly with internal teams, industry vendors, and clients. Some travel is required.

Responsibilities

An Senior Digital Analyst's responsibilities include, but are not limited to:

 

Opportunity Analysis & Project Work

  • Support in audits of paid search strategy across campaign structure, bid strategy, copy/creative, keyword strategy, Performance Max implementation and strategy
  • Review and then package findings and conclusions in concise Excel reports and in PowerPoint presentations to present to clients

Direct Media Management

  • Execute the paid search strategy for DTC ecommerce brands and multi-location lead gen clients including campaign execution, reporting and analysis in partnership with Sr. Digital Strategist
  • Analyst will lead at least one account in the first 12 months, responsible for project management, budget alignment and communicating cross-channel strategies.
  • Manage and lead weekly call agendas and ensure key insights are effectively communicated to the client in a timely manner
  • Ensure all campaigns are managed within agreed upon budgets and ROAS targets
  • Use tools such as Google Analytics, Google AdWords, Looker, and Funnel to generate reports, insights, and recommendations

Additional Responsibilities

  • Work with internal team to share learnings across clients for improved performance in both search and social.
  • Stay up to date on industry trends and ensure Belardi Wong is on the cutting edge of digital marketing strategy.
  • Miscellaneous reporting and measurement.

Qualifications

In addition, our "ideal candidate" has the following skills & experience: 

  • Candidate must have 5+ years applicable experience. Must be very proficient in Google AdWords,
  • Must have 2+ years in lead gen experience including campaign strategy, measurement and optimization.
  • Experience in offline conversion imports preferred.
  • Experience with local marketing tactics and strategies preferred.
  • Experience with budgets of <$50k per month AND $1m+ per month preferred.
  • Bing Ads, Google Analytics, Google Looker, Excel and PowerPoint.
  • Must be an expert in paid search.
  • A self-starter with ability to be both self-directed and be willing to collaborate with the broader team
  • Open to asking questions and the desire to learn and grow with the division

 

Our Business, Our Culture, Your future…

 

Belardi Wong is the industry’s leading privately held integrated marketing and creative solutions provider. Founded in 1997, the company operates offices across the U.S. Belardi Wong is currently celebrating 25+ years of growth and innovation.

 

Belardi Wong represents more than 300 premium retail brands and non-profit organizations including J. Crew, American Girl, Restoration Hardware, New Balance, Lucky Brand, Petco, Talbot’s, Blue Apron, New York University, NACCP, and Human Rights Watch and more.

 

With a reputation of excellence and exceptional service our success is largely driven by our incredibly talented employees and a commitment to delivering unparalleled results for our clients. We are a team of passionate leaders and strategic thinkers with an entrepreneurial spirit and a desire to push the limits. We continuously seek opportunities to evolve, innovate and elevate our services which translates to unlimited growth opportunities for both our clients and staff.

 

Belardi Wong is committed to enabling a workplace culture that supports an open dialogue, teamwork, and trust.  We value honesty, integrity, quality, diversity, innovation, and learning. We invest in our clients and our employees. Our staff is supported through education, training, and leadership; empowered to succeed and untap their full potential.

 

Belardi Wong offers excellent benefits packages including 401k w/ company match, business casual dress, summer hours, coaching, mentorship programs, customized training & more! For immediate consideration, please provide your resume, salary requirements, and current contact information.  We look forward to learning more about you and the value you can bring to Belardi Wong!

 

 

EOE/M/F/D/V

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