Belardi Wong, a leading full-service marketing and creative firm, is currently seeking a Digital Analyst - Paid Social to develop and execute its corporate and its clients’ marketing initiatives who are industry leading multi-channel retailers, digitally native brands, and wholesale brands. This is an exciting opportunity for a marketing professional to leverage their expertise and skill sets to take their career to the next level.

As a part of our Digital Strategy team, work with industry leading omni-channel retailers and DTC brands in analyzing, reporting, and strategically supporting their digital marketing efforts, focusing on paid social across Meta, TikTok and Pinterest. Provide insights to bolster our strategic consulting through data analysis, client reporting, and implementing best practice recommendations for paid social optimization. The Digital Analyst will execute paid social programs across clients, participate in client meetings, and report on and optimize performance to ensure that marketing initiatives, promotions, and ads meet or exceed client expectations. Areas of experience must include digital marketing, e-commerce strategy, Meta Ads Manager, TikTok, Pinterest, and analytics. The role requires regular interaction with the internal team, industry vendors, and clients. Some travel is required.

A Digital Analyst responsibilities include, but are not limited to: 

Opportunity Analysis & Project Work

• Support in audits of paid social strategy across campaign structure, audiences, attribution, creative, account set-up, and testing strategies
• Review and then package findings and conclusions in concise Excel reports and in PowerPoint presentations to present to clients.

Direct Media Management

• Execute the paid social strategy for emerging brand and multi-channel retailer clients including campaign execution, reporting and analysis in partnership with Sr. Digital Strategist
• Manage agendas and ensure key insights are effectively communicated to the client in a timely manner.
• Ensure all campaigns are managed within agreed upon budgets and ROAS targets and that deadlines for promotion launches and campaign refreshes are consistently met
• Use tools such as Google Analytics, Meta Business Manager, Looker, Excel, and PowerPoint

Additional Responsibilities

• Work with internal team to share learnings across clients for improved performance in both search and social.
• Stay up to date on industry trends and ensure Belardi Wong is on the cutting edge of digital marketing strategy.
• Miscellaneous reporting and measurement.

In addition, our "ideal candidate" has the following skills & experience:

• Candidate must have 2+ years applicable experience. Must be very proficient in Meta Business Manager, TikTok Ads, Pinterest Ads, Google Analytics, Google Looker, Excel and PowerPoint. Meta Business Manager is the most critical.
• Must be an expert in paid social.
• Strong project and timeline management skills in terms of launching ads in accordance with multiple client’s brand calendars.
• A self-starter with ability to be both self-directed and be willing to collaborate with the broader team.
• Open to asking questions and the desire to learn and grow with the division.

Our Business, Our Culture, Your future…

Belardi Wong is the industry’s leading privately held integrated marketing and creative solutions provider. Founded in 1998 and headquartered in downtown Manhattan, NY, the company operates offices across the U.S. Belardi Wong is currently celebrating 20+ years of growth and innovation.

Belardi Wong represents more than 200 premium retail brands and non-profit organizations including J. Crew, American Girl, Restoration Hardware, New Balance, Lucky Brand, Petco, Talbot’s, Blue Apron, New York University, NACCP, and Human Rights Watch and more.

With a reputation of excellence and exceptional service our success is largely driven by our incredibly talented employees and a commitment to delivering unparalleled results for our clients. We are a team of passionate leaders and strategic thinkers with an entrepreneurial spirit and a desire to push the limits. We continuously seek opportunities to evolve, innovate and elevate our services which translates to unlimited growth opportunities for both our clients and staff.

Belardi Wong is committed to enabling a workplace culture that supports an open dialogue, teamwork, and trust.  We value honesty, integrity, quality, diversity, innovation, and learning. We invest in our clients and our employees. Our staff is supported through education, training, and leadership; empowered to succeed and untap their full potential.

Belardi Wong offers excellent benefits packages including 401k w/ company match, business casual dress, summer hours, coaching, mentorship programs, customized training & more! For immediate consideration, please provide your resume, salary requirements, and current contact information.  We look forward to learning more about you and the value you can bring to Belardi Wong!

For immediate consideration please provide your resume and availability.

EOE/M/F/D/V